Strong strategic marketer focused on content creation and curation leveraging my video and design background.

Milestones

  • Produced over 600 videos in 4 years for VMware, including studio and office productions, field shoots at major trade shows, webinars and comprehensive animated projects. Managed the video studio over the second half of 2018, scheduling shoots and working in close collaboration with clients and partners while acting as sole producer/editor for most projects.
  • Expanded Insight Editions’ marketing program through video content, online features, print assets, and brand decks for sales reps, partners and retailers to promote a wide variety of licensed properties. Worked in close coordination with several major media and video game clients including Marvel, HBO, Microsoft and Ubisoft, doubling year-over-year sales.
  • Established the University of California Press as one of the leading university publishers in the digital realm through a campaign of video features and trailers, podcasts, websites and social media, increasing the press’ promotional reach and contributing to record-setting increases in sales and development support.
  • Tripled channel sales at Ten Speed Press over 5 years by developing custom products to meet specific client needs and producing innovative sales tools reps, retailers and consumers.
  • Launched Words Distributing Company, a value-added book distributor which grew to over $7M in sales—35% ahead of projections—within 2 years.
  • Built a freelance practice under the name Boilerplate Creative, providing marketing, videography, print design and production services to clients in tech and publishing industries.
  • Co-founded and directed the design, marketing and publicity for an annual conference of over 1.5K attendees.

Milestones

  • Produced over 600 videos in 4 years for VMware, including studio and office productions, field shoots at major trade shows, webinars and comprehensive animated projects. Managed the video studio over the second half of 2018, scheduling shoots and working in close collaboration with clients and partners while acting as sole producer/editor for most projects.
  • Expanded Insight Editions’ marketing program through video content, online features, print assets, and brand decks for sales reps, partners and retailers to promote a wide variety of licensed properties. Worked in close coordination with several major media and video game clients including Marvel, HBO, Microsoft and Ubisoft, doubling year-over-year sales.
  • Established the University of California Press as one of the leading university publishers in the digital realm through a campaign of video features and trailers, podcasts, websites and social media, increasing the press’ promotional reach and contributing to record-setting increases in sales and development support.
  • Tripled channel sales at Ten Speed Press over 5 years by developing custom products to meet specific client needs and producing innovative sales tools reps, retailers and consumers.
  • Launched Words Distributing Company, a value-added book distributor which grew to over $7M in sales—35% ahead of projections—within 2 years.
  • Built a freelance practice under the name Boilerplate Creative, providing marketing, videography, print design and production services to clients in tech and publishing industries.
  • Co-founded and directed the design, marketing and publicity for an annual conference of over 1.5K attendees.

Skills

  • Experienced in most contemporary production and post-production roles including: camera operation, photography, studio and field sound, studio and field lighting, ChromaKey and virtual sets, lightboard and whiteboard shoots, webcasts and live broadcasts, video and sound editing, animation, color correction and distribution.
  • Versed in most aspects of print, digital and online design and production including books, graphics, advertising, decks, websites and trade shows/events.
  • Practiced at building data measurement tools, developing metrics and performance indicators, isolating patterns and insights from existing data sources and on systems I’ve built myself and using those insights to improve systems and performance.
  • Adept copywriter with extensive experience in developing new and revising/repurposing existing copy for print, online, video and audio projects.
  • Able to adopt new tools and approaches into existing workflows quickly and with minimal disruption.
  • Software: Adobe Creative Suite (Premiere, After Effects, Audition, InDesign, Photoshop, Illustrator), Cinema 4D, Camtasia, Apple Final Cut Pro, Microsoft Office Suite, Apple’s iWork Suite, Google’s App Suite, Filemaker Pro, MySQL, Bootstrap and WordPress.
  • Gear: Sony PXW series and FS700, Panasonic GH5, DVX200 & P2, Canon C300 Mark II, Nikon D-800, Leica Type 109, Tricaster 410.

Skills

  • Experienced in most contemporary production and post-production roles including: camera operation, photography, studio and field sound, studio and field lighting, ChromaKey and virtual sets, lightboard and whiteboard shoots, webcasts and live broadcasts, video and sound editing, animation, color correction and distribution.
  • Versed in most aspects of print, digital and online design and production including books, graphics, advertising, decks, websites and trade shows/events.
  • Practiced at building data measurement tools, developing metrics and performance indicators, isolating patterns and insights from existing data sources and on systems I’ve built myself and using those insights to improve systems and performance.
  • Adept copywriter with extensive experience in developing new and revising/repurposing existing copy for print, online, video and audio projects.
  • Able to adopt new tools and approaches into existing workflows quickly and with minimal disruption.
  • Software: Adobe Creative Suite (Premiere, After Effects, Audition, InDesign, Photoshop, Illustrator), Cinema 4D, Camtasia, Apple Final Cut Pro, Microsoft Office Suite, Apple’s iWork Suite, Google’s App Suite, Filemaker Pro, MySQL, Bootstrap and WordPress.
  • Gear: Sony PXW series and FS700, Panasonic GH5, DVX200 & P2, Canon C300 Mark II, Nikon D-800, Leica Type 109, Tricaster 410.

Education

University of California, Los Angeles – Cinema – Studies deferred as I found work on a series of television and film productions.

Los Angeles City College/Valley City College – Design – Studies deferred as I took a position at Möebius Design.

City College of San Francisco – Marketing – Studies deferred after I became the Director of Sales and Marketing for Bookpeople.

Education

University of California, Los Angeles – Cinema – Studies deferred as I found work on a series of television and film productions.

Los Angeles City College/Valley City College – Design – Studies deferred as I took a position at Möebius Design.

City College of San Francisco – Marketing – Studies deferred after I became the Director of Sales and Marketing for Bookpeople.

Work Experience

VMware

2015-2019 – Palo Alto, CA
Video Producer/Editor
Webcast Producer
(Contract Video Producer and Editor: 2015-2016 and 2018 -2019­­, Contract Webcast Producer: 2017, Freelance Video Producer: 2016 – present)

  • Produce and edit shoots in on-campus studio.
  • Conduct field shoots in corporate office, trade show and home environments.
  • Manage video studio, working in tight coordination with other video producers, clients and partners.
  • Create new and refresh existing animated content.
  • Provide photography services for on-campus and off-site events.
  • Coordinate with Brand to ensure all content is in compliance.
Insight Editions

2013-2014 – San Rafael, CA
Marketing Director

  • Created digital content, including video, online content and websites, and brand decks in collaboration with partners and sales.
  • Directed all aspects of marketing program including strategy, digital and print content creation, advertising, trade show presence, social media and publicity.
  • Established a network for reliable content and promotional distribution based on relationships with licensing partners, media outlets,
    distributors and retailers.
University of California Press

2006-2012 – Berkeley, CA
Digital Marketing Manager
Sales Manager

  • Developed and curated extensive digital content program which included video and audio features, conference recordings, podcasts, websites and training decks.
  • Launched digital marketing program and established social media presence for the press.
  • Managed in-house and commissioned sales reps, and personally managed key national accounts. Developed training and other informational tools for reps and accounts.
Ten Speed Press

1999-2006 – Berkeley, CA
Special Markets Manager

  • Developed new and existing content into custom editions of products to meet specific account and partner needs.
  • Hired, set goals, conducted trainings, measured results and created video, deck and print support materials for over 50 sales reps, key accounts and distributing partners.
  • Managed key national accounts personally.
  • Tripled channel sales over 5 years.
Boilerplate Creative

1992 – Present – El Cerrito, CA
Principal

  • Provide digital content, videography, marketing and design services to clients primarily in the publishing and tech industries.
Bookpeople

1987-1999 – Berkeley, CA
Director of Sales and Marketing
Marketing Designer

  • Oversaw all aspects of sales, marketing and promotions for $24M employee-owned and operated book distributor.
  • Launched Words Distributing Company, a value-added book distributor which grew to over $7M in sales—35% ahead of
    projections—within 2 years.
  • Served on the Board of Directors for 2 years, oversaw the writing of 5-year business plan and return to profitability through expansion of markets and improving margin.

To download a copy of my resume, just click here.