Timeline
Video Producer (Contract) - VMware
- Produce and edit shoots in on-campus studio
- Conduct field shoots in corporate office, trade show and home environments
- Manage video studio, working in tight coordination with other video producers, clients and partners
- Create new and refresh existing animated content
- Provide photography services for on-campus and off-site events
- Coordinate with Brand to ensure all content is in compliance
Webcast Producer (Contract) - VMware
- Produced and edited webcasts in on-campus studio
Marketing Director/Consultant - Parallax Press
- Created marketing decks and digital assets
- Conducted rep trainings, approved covers and worked with editorial on titles
Video Producer (Contract) - VMware
- Produced and edited shoots in on-campus studio
- Conducted field shoots in corporate office, trade show and home environments
- Created new and refreshed existing animated content
- Coordinated with Brand to ensure all content was in compliance
Marketing Director - Insight Editions
- Created digital content, including video, online content and websites, and brand decks in collaboration with partners and sales
- Directed all aspects of marketing program including strategy, digital and print content creation, advertising, trade show presence, social media and publicity
- Established a network for reliable content and promotional distribution based on relationships with licensing partners, media outlets,
distributors and retailers
Expands Boilerplate Creative to include videography and marketing services
Co-Director, Marketing, Design and Promotion - Nova Albion Steampunk Exhibition
- Co-founded and directed the design, marketing and publicity for an annual conference of over 1.5K attendees
Digital Marketing Manager/Associate Sales Manager - University of California Press
- Developed and curated extensive digital content program which included video and audio features, conference recordings, podcasts, websites and training decks
- Launched digital marketing program and established social media presence for the press
- Managed in-house and commissioned sales reps, and personally managed key national accounts. Developed training and other informational tools for reps and accounts
Special Markets Manager - Ten Speed Press
- Developed new and existing content into custom editions of products to meet specific account and partner needs
- Hired, set goals, conducted trainings, measured results and created video, deck and print support materials for over 50 sales reps, key accounts and distributing partners
- Managed key national accounts personally
- Tripled channel sales over 5 years
Director of Sales and Marketing - Bookpeople
- Oversaw all aspects of sales, marketing and promotions for $24M employee-owned and operated book distributor
- Launched Words Distributing Company, a value-added book distributor which grew to over $7M in sales—35% ahead of
projections—within 2 years - Served on the Board of Directors for 2 years, oversaw the writing of 5-year business plan and return to profitability through expansion of markets and improving margin
Principal - Boilerplate Creative
My freelance studio. I started by providing book design and typesetting services and gradually added services over time. Currently that means providing digital content, videography, marketing and design services to clients primarily in the publishing and tech industries.
Designer - Moebius Design
- Designed advertising, point-of-purchase and layout for small design studio
Marketing Designer - Bookpeople
- Design covers, interior layout and typesetting for books and catalogs
- Oversee all stages of production of books and catalogs
- Oversee advertising and trade show design
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